Absolute Beginners Guide To Internet Marketing

Saturday, November 11, 2006

Good Keywords

I've recently learned a lot about SEO and how keyword rich content is very important for getting listed highly for your niche. After a week or so of manual investigation on Google (which is very time consuming and rather dull) I stumbled across Good Keywords, an excellent tool developed by Softnik Technologies.

So, if you haven't done so already, pop along to www.goodkeywords.com and get yourself a copy. Its free!

Let's say our niche is vodka (a subject dear to my heart right now after a heavy night's drinking) and you do a Google search to see what you're up against. Surprise, surprise, the number one website on Google is a company that has probably invested millions in marketing and has a PR7. Not really what we want to be competing with now is it?

What we really want to know is what vodka related keywords are being searched for so we can write keyword specific articles targeting those and have a much better shot at a high search ranking. So what do you need to do?

  1. Fire up Good Keywords
  2. Click Keyword Suggestions (the very top box)
  3. Type 'vodka' into the base keyword box
  4. Click Go!
It really is as easy as that. A few moments later you'll be presented with a load of related keywords and an indication of their traffic. If nothing else this is a great source of inspiration for what you should write your next article about.

If we scan down the list of vodka related keywords (ignoring the half dozen or so brand name entries it turns up) then, at number 7, we find "vodka drink" has a reasonable amount of search traffic. A quick Google search of this one turns up a much more appealing list. The number 1 entry is a PR5 that isn't even a top level domain page. Looks like a much more promising search term to target to me!

There's a lot more to Good Keywords than this but I'm just getting started with it myself. If you have any interesting tips then please include them in the comments so other people can benefit from your experience.

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