Absolute Beginners Guide To Internet Marketing

Thursday, November 09, 2006

Google Analytics

Well, I've just got Google Analytics setup on my blogs and intend to set it up on my other sites. Its incredibly easy to use and best of all, you can share the statistics with other people who have a Google Analytics account. The only downside is its not real time so you'll only see an update every 24 hours or so. Still, it'll keep you from checking back every few minutse to see if anyone new has stopped by!

So what do you need to do?

First of all, visit http://analytics.google.com and sign up for an account. During the process you'll be given some crazy looking code and be told you need to put it on to your website. Don't panic!

Every website is made up of the same building blocks known as hypertext markup language or HTML. Its made up of what are known as "tags" which describe how the page should look. For example, to make some text bold in HTML you would write <b>This would be bold</b> and the main part of the page (the stuff that's actually displayed) is contained in <body></body> tags. Now you know all you need to about HTML in order to get Google Analytics working for you.

Simply copy the code you've been given (all of it, don't accidently miss out a character here) and find the HTML of your site. On a regular page, this will be a page somewhere your webhost has given you, on Blogger.com you need to edit the template etc. Once you've done that, scroll to the very bottom of the page and find where it says and paste the code Google gave you just above it. Don't forget to save/publish or do whatever you need to in order to make it live!

Finally, to check that its all working, log into your Google Analytics account and check that the status column in the main table doesn't display an error. If it does then you've most likely copied the code wrong or not made the page generally available.

Still confused? Need some help? Leave me a comment letting me know your problem and I'll see what I can do. Failing all else I'll sign you up for an account and install it for you. It really is that quick and simple, so go give it a go!

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